The problem When to engage us Services Why anthrofin Who we are Code of ethics

Product Marketing Advisory & Competitive Intelligence Consulting

Intelligence you can actually trust.

In a world where AI confabulates sources and consultants deliver reports nobody reads, anthrofin gives B2B product marketers and strategy leaders the human-verified intelligence to get ahead and stay there.

"Actionable, not academic. Every insight connected directly to your positioning, your deals, and your go-to-market priorities."

Built for

B2B CEOs, entrepreneurs, product marketers, strategists, and revenue teams who need to compete smarter — without building a full CI function in-house.

Human-verified insights.

No hallucinated sources. Ever.

No classified information. No espionage.

The problem

Flying blind is expensive

Competitive intelligence gaps don't just cost deals — they cost positioning, roadmap confidence, and team time.

Sales lose deals they shouldn't

Reps get blindsided by competitor claims they've never heard before — and have no counter ready.

Messaging that's already stale

Your positioning was sharp six months ago. Your top competitor has since pivoted and claimed your white space.

Reports that don't drive action

Thick decks from consultants. No one reads them. Nothing changes. The budget is gone.

Intelligence that stops at borders

Expanding into the US, Europe or the Middle East? Most CI firms have no real insight into how those markets think and compete.

When to engage us

Common challenges we help overcome

Not sure where to start? Here are the moments our clients typically reach out.

Entering a new market

Understand the competitive landscape before investing in positioning, pricing, or sales motion.

Landscape Assessment + Competitor Profiles

Refreshing your messaging

Your category has shifted and your differentiation no longer feels sharp. Find the white space.

Positioning Analysis + Teardowns

Launching sales enablement

Sales is winging competitive conversations. You need battlecards and landmine warnings — fast.

Modular Battlecards

Building CI from scratch

You're the first PMM hire. You need a CI function but don't have the bandwidth to build it alone.

CI Program Development

Navigating a rebrand

Repositioning? Ensure your new story won't land you in the same corner as a competitor.

Landscape + Messaging Analysis

Expanding internationally

Moving into EMEA or MENA? You need locally fluent intelligence, not a translation of your US research.

Regional CI + Competitor Profiles

Services

What we deliver

From one-time deep dives to ongoing programs — every engagement tailored to your stage, your competitors, and your go-to-market motion.

Competitive Landscape Assessment

Know who you're really up against — and how they're positioned — before you write a single line of copy.

Up to 3 key competitors analyzed

Positioning maps showing where you win, where you're exposed

Market messaging analysis to sharpen your differentiation

Foundational

In-Depth Competitor Profiles

Stop guessing what your top competitors are doing. Get a complete picture — strategy, messaging, pricing, and vulnerabilities.

Communication tone and positioning decoded

Product and pricing strategy breakdown

Strengths, weaknesses, opportunities, threats — with strategic implications

Research

Modular Battlecards

Give your sales team the words to win in every competitive deal — against every rival, for every objection.

Why we win / why we lose — honest and actionable

Counter-FUD talking points, landmines, and preemptive tactics

Competitor spotting cues

Sales Enablement

Product Teardowns & Jobs-To-Be-Done Analysis

Understand not just what your competitors built — but what jobs their customers hire them to do.

Detailed product and feature analysis with UX/UI screenshots

Functional gap analysis to inform your roadmap

Value proposition breakdown

Product Strategy

AI-Powered Competitive Monitoring

Never get blindsided again. We watch your competitors constantly — so you're always the first to know.

Website, pricing, and messaging change tracking

Product releases, talent movements, social signals

Thought leadership monitoring

Ongoing

CI Program Development

Build a competitive intelligence capability that outlasts any single project.

Program setup, workflows, and automation stack

Reporting cadence and dashboard development

Internal enablement — training and templates

Infrastructure

No citation hallucination. Ever.

AI tools can surface intelligence fast — but they also invent sources, fabricate quotes, and confuse similar companies. At anthrofin, every insight is verified by a human analyst before it reaches you. We use AI to accelerate research, not to replace the judgment that makes intelligence trustworthy.

Why anthrofin

What sets us apart

Human + AI, not one or the other

AI surfaces intelligence at scale. Human analysts verify what's accurate and interpret what matters.

Actionable, not academic

Every insight connects to a decision — a message to sharpen, a deal to win, a market to enter.

Culturally fluent, not just multilingual

We decode not just what competitors say — but how markets actually interpret it.

Truly independent

No platform to sell. No preferred answer. Just intelligence that serves your strategy, not ours.

Who we are

What we stand for

Vision

A world where every company competes with clarity — knowing not just where they stand, but where the market is heading.

Mission

To give B2B teams the competitive intelligence infrastructure they need to position boldly, message precisely, and win more.

Approach

Expert human analysis blended with powerful AI automation. Intelligence translated directly into decisions, not reports.

Founded by

Alex Orlinski

Co-founder & Managing Partner

anthrofin was founded in 2016 by Alex Orlinski, a product marketing advisor and competitive intelligence consultant with an unusual foundation: academic depth in how cultures think, communicate, and make decisions, sharpened by early career experience in global financial services at Citigroup.

Alex has spent years advising entrepreneurs on corporate development, innovation, and market strategy across Europe and North America, and has built product marketing functions from scratch as a founding PMM. Time spent across France, Lebanon, Hong Kong, and the Cayman Islands has deepened the cross-cultural fluency that underpins every international engagement anthrofin leads today.

That combination — analytical rigor, cultural intelligence, and firsthand market experience across four continents — is what makes anthrofin's competitive intelligence genuinely different.

Code of ethics

Intelligence you can stand behind

We rely exclusively on publicly available sources. No espionage. No grey areas.

No espionage — ever. Any such request will be declined by policy and by principle.

No classified data — we collect information using only publicly available sources. Nothing confidential, nothing unlawfully obtained.

Client confidentiality is foundational. We maintain strict internal policies and do not disclose client information.

All data collection follows U.S. law — for anthrofin and all foreign affiliates.

Every consultant and affiliate is required to adhere to this code at all times. No exceptions.

Ready to compete with clarity?

Tell us what you're up against. We'll tell you where to start.

Not sure which service fits? We'll help you figure it out.